My family has fond memories of running our own produce business , which has long since gone out of business. When my professor assigned us the challenge of creating a Logo for a farmers market my thoughts immediately turned to Eckert’s Family Produce. I saw it as the opportunity to re-imagine what the business could’ve been. I carefully crafted the logo to reflect the heart of the family business and to be as welcoming as my family has lovingly described. I then took it one step further and applied it to a simple website that would’ve brought the business into the modern world.